i Profumi di Firenze…
Unique Packaging Exudes Renaissance Allure

The unusual packaging depicts a lovely Renaissance painting of perfume being handmade in the old-world tradition. It’s a nostalgic, soothing image that beckons the modern consumer to indulge in these extraordinary scents from the past. The original painting exists today as a fresco in the perfume shop in Florence where this line originates.

The medallion on the box top is a reproduction of an oil painting of Catherine de Medici---historically known as the woman who popularized perfume in Europe.

The perfume bottle and label bear the stamp of the apothecary tradition that goes back to the Renaissance era.