In the 16th century, Florence was considered the world capital of perfume—a city resplendent with exotic spices, aromatic elixirs and the most luxurious fragrance ingredients.

Created by natural pharmacist and renowned perfumer, Dr. Giovanni di Massimo, the fragrances of i Profumi di Firenze are inspired by the secret Renaissance formulas of Catherine de Medici and her perfumers known as the "Muschiari."